March 15th, 2008
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| Senior Member | | Join Date: Sep 2007
Posts: 141
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 BusinessWeek Interview CCM Strategists
From BusinessWeek -- The Secret Side of David Axelrod The master of "Astroturfing" has a second firm that shapes public opinion for corporations The Secret Side of David Axelrod Quote:
Axelrod's political connections can cross over into his corporate business. Mayor Richard M. Daley, one of Axelrod's friends and earliest clients, is pushing construction of a new Children's Museum in Grant Park to replace a facility on Navy Pier that the museum says it has outgrown. So far, though, "open-space" foes such as Reilly have stymied the move. The museum retained ASK early in 2007. Sedler says Axelrod's ties with Daley had nothing to do with the contract.
ASK is counseling the museum, which reports annual revenue of more than $11 million, including government grants, on its message strategy. It is also writing ads, including a 60-second radio spot that stresses how the new quarters would blend into Grant Park and be more accessible. Sedler won't say how much ASK is receiving, joking that it's "about 30¢ per hour." Consultants at other PR firms say corporate clients pay monthly retainers of up to $25,000, though nonprofit groups usually pay less. In addition, firms typically get 15% of whatever clients spend on advertising.
| The Secret Side of David Axelrod   |