Kraft aims to crumble the cookie curtain

This is a discussion on Kraft aims to crumble the cookie curtain within the Windy City News forums, part of the Windy City Forums category; June 22nd, 2008 07:22 AM - When David Steer moved to Russia nine years ago to head marketing for a ...

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Kraft aims to crumble the cookie curtain

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June 22nd, 2008

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Kraft aims to crumble the cookie curtain

June 22nd, 2008 07:22 AM - When David Steer moved to Russia nine years ago to head marketing for a big tobacco company, a colleague warned him that it was easy to lose focus in a fast-growing market that rapidly was becoming more Westernized.
"There are so many opportunities in this market that it is tempting to pursue ...

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Kraft aims to crumble the cookie curtain

Kraft aims to crumble the cookie curtain

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